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Businesses Should Stand Up to Climate Change Deniers

By Richard Branson

I’m enormously impressed with Apple CEO Tim Cook for his strong words on climate change deniers, and demanding business should have benefits for people and the planet, beyond just profit.

Conservative think tank the National Center for Public Policy Research (NCPPR) — Apple shareholders — criticized Cook for pursuing sustainability programs, questioned the impact of combating climate change on the bottom line, and demanded return on investment on all environmental initiatives.

Tim took a crucial stand: he told shareholders who oppose Apple’s commitment to sustainability to “get out of the stock.”

He also commented on how doing business sustainably can actually …read more

Source: Huffington Post Green