Earth Day 2015 Should Focus on Tomorrow's Bottom Line

By Jochen Zeitz

Happy 44th birthday, Earth Day. This year’s theme, championed by as many as a billion people worldwide, is ‘Green Cities.’ That is timely at a moment when we are becoming an urban species. But underlying the Earth Day agenda is a growing sense that tomorrow’s economies — and tomorrow’s capitalism — must be very different. So how about focusing Earth Day 2015 on tomorrow’s bottom line?

Anyone who was there knows that the world was a very different place when the first Earth Day launched on April 22, 1970. Business people were more likely to be the target of public …read more

Source: Huffington Post Green

    

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