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Market may reward "greenwashing" over green results

By UCLA Inst. of the Environment and Sustainability


By KC McKanna

A growing number of people are interested in investing in companies that perform well environmentally as well as economically. Unfortunately, measuring environmental performance is not as straightforward as calculating a simple financial return on investment. Developing a yardstick for environmental performance is inherently fraught, forcing evaluators to reduce all of the complex dimensions of sustainability, greenhouse gas emissions, water consumption, biodiversity impacts and other factors into a single value. Unsurprisingly, there is no consensus on the “right” approach and a proliferation of methodologies has caused confusion and eroded confidence among potential investors. When researchers at UCLA and McGill …read more

Source: Huffington Post Green