The Peterson Farm Bros' Beef with Chipotle (Part 1)

By Greg Peterson

Many have probably seen or heard about Chipotle’s commercial, “The Scarecrow” and their recent video series, “Farmed and Dangerous.” Chipotle claims these spots are shedding light on the “inhumane” and “unsustainable” nature of “industrial farming.” They try to use the videos to inform people of the perceived problems with the current food system, such as the difference between meat that is ethically raised and meat that isn’t. Their approach seems genuine and sincere at first and is attracting a lot of attention from consumers. I’m certain that Chipotle is doing a lot of positive things with their “food with integrity” …read more

Source: Huffington Post Green

    

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